Mind the gap and jump on board the express train that is
platform - the monthly employee magazine relaunched by beetroot in
2009 for engineering consortium Tube Lines.
The client, which is responsible for maintenance and upgrade of
all infrastructure on the London Underground's Jubilee, Northern
and Piccadilly lines, wanted the magazine to contain more regular
features and more humour, while continuing to treat serious issues
in a straight-talking and jargon-free way that readers can
understand - and more photos to support the new content.
We've responded by writing, editing and designing a 16-page
magazine full of stunning photography, eye-catching design and news
and features that keep Tube Lines employees informed about what's
happening across the business.
The magazine contains lots of interviews with front-line
workers, including a regular column in which employees go
power-crazy and imagine life if they were Mayor of London for the
day!
All these elements, topped off with tabloid-style headlines,
have combined to create a magazine that Tube Lines employees are
now eager to read.