Media Square
It was a very good year: Adapting to the changing needs of a client

beetroot first worked with Media Square in 2006 when the group had grown considerably after acquiring 13 assorted marketing services companies, and needed an annual report to match its status.

It was the right time for Media Square to rebrand, so we worked with the branding and website agencies to ensure a cohesive approach to the 64-page project.

The project was so successful that Media Square asked us to produce its interim report six months later and retained us for the following year's report, too. Both were produced without a hitch.

 

When it came to us designing Media Square's annual report for 2008, the client was under new management and repositioning itself. The credit crunch was beginning to bite and the budget was reduced. New brand guidelines meant a new approach to designing the report - strict, clean and unfussy. The client commented: "We were very impressed - with the product, the delivery, the service and the price!"

The relationship continues to grow and beetroot has since produced Media Square's corporate brochure. The result was a marriage of strong, clean design and high production values showcasing the group's strengths.

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