Gazprom Marketing & Trading
A perfect 10: Engaging your stakeholders by recognising their achievements

Communications: Power of 10

What do a football, microphone and stethoscope have in common? They were all props used by beetroot in a photo shoot to show what employees of Gazprom Marketing & Trading (GM&T) wanted to be when they were 10.

The shoot was for Power of 10, a glossy book we edited, designed and produced for GM&T to celebrate the company's 10th anniversary. And it highlighted some of the people behind GM&T's success in a fun and engaging way - something we recommended the client do to give readers a sense of the company's hardworking but friendly culture.

It all added up to a fitting 24-page tribute to GM&T and its people.

We also came up with a novel way to recognise GM&T's entire workforce. Rather than try and cram as many employees as possible into one of those deadly-dull line-ups where no-one is recognisable, we asked every member of staff to supply a photo of themselves and ran all the photos in a montage over three pages. This captured not only the faces but also the imagination of everyone at GM&T, who hopefully enjoyed spotting themselves in the book!

 

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