DHL Logistics underwent a huge amount of change following the
integration of Deutsche Post World Net making it one of the biggest
employees worldwide. Given the dramatic change and with such a
culturally diverse workforce, the organisation urgently needed to
communicate to employees how they fitted into the new company, how
the company was structured and what individuals could do to help
their part of the business.
So the Building the Best brochure was produced. We were tasked
with planning the content, writing the copy, commissioning
illustrations and designing a booklet which could be understood by
everyone from senior managers to warehouse employees and
drivers.
The 28-page booklet is packed full of facts, figures and case
studies highlighting DHL Logistics' structure and achievements. Key
statistics are displayed inside panels shaped as planes, delivery
vans, envelopes and other aspects of the logistics business to make
them appeal to the audience.
And we managed to bring together Pele, Bruce Lee, Albert
Einstein and Marilyn Monroe - or at least iconic images of them -
to inspire DHL Logistics employees to show as much determination as
these legends in their own jobs.
We also carried some short, engaging case studies, which were
supported by attention-grabbing images and facts and figures, as
well as a snapshot of the rest of the DHL family.
All this, and more, was included in a bright and lively A6
booklet using visual storytelling to get the message across to
150,000 employees worldwide and translated into 22 languages.
It all added up to an engaging booklet small in size, but big on
impact.
> next case study
<
previous case study