beetroot has helped Eurostar to win a coveted industry award for
its HS1 Change Management Communications Programme.
Eurostar's HS1 programme won the Gold Award, as well as two of
the classes, at the 2008 Communicators in Business (CiB)
Communication Strategy Awards. The awards were announced on 14
November - the first anniversary of HS1, Eurostar's new high-speed
rail link from St Pancras International.
The entry was submitted in partnership with beetroot, which is
one of Eurostar's communications support agencies and the producer
of Voyage, the high-speed train operator's quarterly
internal magazine.
Eurostar and beetroot were winners in the Merger/Change
Communications and Internal Events classes. The HS1 Change
Management Communications Programme also received an award of
excellence in the single-subject category.
The programme ran for 18 months and helped smooth the launch of
HS1 and the move from Waterloo to St Pancras International for
employees. The programme received glowing praise from the CiB
judges, who described it as "taking employee engagement with change
to a whole new level".
The judges added: "The level of investment in this engagement
activity smacks of a company that was absolutely determined to get
it right first time, and absolutely clear that the route cause of
success are the people doing the job."
Take a look at our
other awards successes