The magazine, called platform, goes to all employees of
the engineering consortium, which is responsible for maintenance
and upgrades of all infrastructure on the London Underground's
Jubilee, Northern and Piccadilly lines. The publication is a key
part of Tube Lines' communications package aimed at keeping staff,
customers and other stakeholders informed about the company's
activities.
Tube Lines awarded beetroot the contract after a competitive
pitch in November. "It was a very competitive pitch process but
beetroot's team and overall approach gave them the edge," said
Louisa Wilson, Internal Communications Manager at Tube Lines.
"We're really excited to be working with them."
Bob Wailling, Managing Director of beetroot, expressed delight
at being chosen to produce platform for Tube Lines. "Our success
was based very much on teamwork with virtually everyone in the
company contributing, while the core team of Catherine Duffy, Sara
Luker, Steve Goodall and Nigel Morgan did a brilliant job to
produce a compelling dummy issue," said Bob.
The new-look platform contains lots of stories about employees
doing great work on the frontline, all written in a
straight-talking, jargon-free style that's supported by striking
photography and eye-catching designs.
The first issue produced by beetroot appeared in February.
View the Tube
Lines Case Study