Flying high
beetroot has been appointed to design and produce the 2011-2012
cabin crew handbooks for Thomson Airways.
The suite of six handbooks, due for delivery in April, will
appear in a leather effect folder, along with other important
collateral.
"The redesign of the handbooks in our new innovative look is
designed to help embed the new cultural change within the airline,
and engender a sense of pride in being part of Thomson Airways,"
said Shannon Price, Crew Communications Manager. "We believe
beetroot's designs will do that and more."
Bob Wailling, beetroot's managing director, said: "We are
absolutely delighted to be working with Thomson Airways and to have
been awarded this work illustrates the wide diversity of our
service offering."