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The brief
It’s a hard life when you have to work with one of the most exciting brands in Europe. Eurostar is, forgive the pun, going places with the launch of a new iconic station at St Pancras in London and bringing high speed rail to Britain. Its magazine, Voyage, for employees of Eurostar and its contractors, needs to convey the excitement of the brand and enthusiasm through every page. Our response
‘Flip and reverse it’ was a phrase that went around the office for a while and it may have been the fault of Voyage as the whole magazine is repeated in French and English depending on which way around you pick the magazine up. This reflects the multi-cultural nature of the business that's based in three countries – the mag also includes a four-page summary in Dutch. Bucking the trend of smaller and smaller magazines, Voyage uses its large format to deliver outstanding images and copy in a simple framework. 
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