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The brief
For a well-known brand like Gap, style is everything, so not surprisingly, they turn to beetroot to help communicate with their 6,000 plus employees across the UK and France. We were tasked to come up with a promotional tool to help promote a new season’s trends but it also had to be fun and the fit had to be right – it had to fit with the seasonal branding and in readers’ pockets. Our response
Everyone loves a present and beetroot produced bespoke gift tags, based on what stores add when gift wrapping, tailored to each department – Adults, Baby and Kids. Gold foil blocking and die-cutting added a quality and special feel to an informative and useful device.
Gap said: “The gift tag design took direct inspiration from our Holiday campaign, yet was completely different from any other product training material we’d done before. We knew the unique design would capture employees’ attention and be something that they’d want to pick up and read.” 
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