Beetroot

The Department for Communities and Local Government had a deadline. It was rolling out its vision and values to all staff in one month – and the date was fixed in the minister’s diary. The heat was on.

While the final touches were being made to the communications plan, we got to work on 20 case studies to show the Department’s values in action. We spoke to people across the UK who have benefited from the Department’s work, getting quotes and arranging photoshoots.

The stories were heart-warming, and ranged from a trainee chef working at a restaurant that returns its profits to the community, to an HGV driver who had found work through a not-for-profit employment agency.

We then married the case studies with the vision and values in a booklet for staff to keep.

The result? A lively and colourful 36-page booklet, complete with gatefold, that tells the story of the Department’s work in the words of its people and clients.

 Client feedback